Rowan Regional Medical Center CEO Chuck Elliott decided he was tired of the senseless aftermath the medical center's emergency department saw as a result of car accidents involving teenagers.

“The medical center decided to get involved with this issue after a number of area teenagers were injured or killed in traffic accidents that indicated reckless driving habits,” (said Phil Whitesell, director of corporate communications at Rowan Regional.) “We hope the program encourages teenagers to think twice before engaging in similar behavior.”

Elliott, Whitesell and medical center staff became proactive in establishing and funding a program to curb teenage reckless behavior.

Rowan Regional teamed up with Miller Davis to make the 30-minute film Burden of Choice.

The making of Burden of Choice

“In order for this piece to have an impact on our audience, it has to be convincing.”

Mike Miller,
Miller Davis, Inc.